BI: Boeing’s handling of 787 Dreamliner grounding will determine brand impact Posted on January 28, 2013 by G2 Solutions The grounding of Boeing Co.’s 787 Dreamliner fleet undoubtedly will have a short-term negative effect on the company, but it also could yield long-term benefits, aviation industry and risk management experts say.“Yes, there is going to be an impact,” said Michel Merluzeau, managing partner and aviation and defense industry consultant at G2 Solutions L.L.C. in Kirkland, Wash
