Garmin maintains a dominant GPS retrofit market share position, with estimated 2007 market share between 75 and 85 percent.
Lowrance and AvMap and are the only two other players of note within portable and handheld markets. There is a shrinking addressable market for retrofits in both business and general aviation, due to market saturation, equipment and installation costs and economics of upgrading aging platforms
The trend toward forward fit GPS and/or integrated avionics suites in new aircraft further decreases retrofit opportunities through 2018 and beyond. At the entry/VFR end of the GA market equipment sales of portable and handheld units are forecast to achieve a CAGR of 2.2 percent through 2018.
G2 Solutions does not expect an equipment price decline in either integrated systems or panel mount GPS systems. Increased capabilities (e.g. WAAS, XM and others) will have equipment prices inching higher throughout the forecast period
Opportunities for new sales and installations do exist within General Aviation, despite all the talk of this being a saturated market. At the entry/VFR end of the GA market equipment sales of portable and handheld units are forecast to achieve a CAGR of 2.2 percent through 2018